Familien Bagger har vælgt bloggen som deres eneste kommunikationsforum i disse svær tider.  Og der er vist en af de væsentlig steder man skal holde øje på om historien.  Det er også endnu et spændende eksempel om Bloggens særlg værdi som en kanal for krisekommunikation.

http://familienbagger.blogspot.com/

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When you sit in the big chair at www.kremlin.ru, you can probably call yourself a CEO.  And the concept of CEO blogging has apparently taken hold in Red Square.  And not just blogging, but video blogging.

That is right, Russia’s president, Dmitry Medvedev released his first video blog today.  He calls it a blog, anyway.  But there is not much here that resembles anything more than an online video to me - except the fact that you are given the source code for embedding the video.  That, at least, makes it easier to send around Facebook and the social media world.

No comments accepted, no surprise. Democracy takes time, you know. But the video message does contain subtitles in English, and Dimitry looks pretty convincing as a young, hip to the blog world, world leader.  Not bad.  I will keep an eye on this to see  how it develops.

Why I am posting this? Well, becasue the next time I go out and talk to a Danish company about blogging and they begin to say to me things like:

“Our CEO is afraid of losing control.”

-or-

“She cannot speak in an informal voice”

-or-

“Our culture just can accept the practice of “transparency,”

-or-

“The corporate culture isn’t conducive to the idea of exchanging information”

…or any of the other hundreds of things I have heard over the past couple years, my answer will henceforth be “Ha!”.

Now,if Kim Jong-Il will just get his blog up and running, I will have it made…

P.S. -  The White House  has been podcasting for some time, but no videos yet.  As long as Bush is office, I don’t think anybody is going to regret that, but check out the little podcasting icon the site uses, very cool. 

Anyone care to come with an Icon idea for the Kremlin’s new Video Blog?  Or Jon-Il’s future RSS icon?

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An interesting story here about a Swedish man who has been fired for the content of his personal blog…

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Why is Social Media something that should be approached seriously?

Ìf you are looking for a case study, look no further than the discussion that has been spurred by Rikke Faurfelt’s story in the Feb. 20th edition of Politiken about the Helle Thorning Schmidt’s silent blog.

Thorning Schmidt began using the social media to broadly communicate her messages during last autumn’s Danish election. A YouTube profile with “sit down” type discussions and a well-written blog were a couple of the memorable elements.

But now the blog has gone silent and not only has Politiken commented, but Niels Krause-Kjær from Berlingske has also made an insightful comparsion to Villy Søvndal’s active blogging efforts and how Søvndal has used his blog (among other things) to address Islamic extremism and integration.

Imagine suggesting to the Social Democrats that they should go silent in the print or broadcast media for 2 months to take some “thinking time” and you’d probably get fired, stoned and burned at the stake. Blogging is a legitimate communications outlet and must be treated as such.

Choose your social media channels carefully and commit to them. If it is a blog: Blog regularly. Blog frankly. Blog passionately. Not doing so means that you are not only missing an opportunity to get your message across, but it could even create a backlash if you do not inform your readers you are going to be silent.

By the way, Thorning Schmidt has not logged into the YouTube account in two months.

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